SuryanshChourasia
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Fitness app · SaaS · 2026

Strivo

A fitness-app launch page with the energy of a sunrise run

SaaS landing pageDesign to codeResponsive build

Fitness apps all promise the same features, so a launch page has to win on feeling. Strivo needed to look friendly and aspirational without looking like every blue-and-black sports brand.

I took the page from design to a live, working site: the soft sunrise sky, real app UI in the hero, and a flow from benefits to barriers to a comparison table and a pricing path that starts with a free trial.

It is a complete consumer SaaS template: hero, features, story, comparison, testimonials and pricing, all responsive and quick to load.

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Custom-coded, animated and made responsive by me, starting from Grauberg’s UI kit.

The full page, recorded from the live site, top to bottom.
Strivo hero: ‘Make every mile count’ over a pink and violet cloud sky with a phone showing daily calories.
‘Elevate every mile, from data to discovery’ above three runner photographs and a logo strip.
Three audiences, three photographs: the marathoner, the everyday mover, the trail runner.
A 54-year-old runner's testimonial above ‘What you get vs. other fitness apps’.
Social proof from someone who is not a pro athlete, because that is the real buyer.
Comparison table of Strivo against two other apps across tracking, goals and social features.
A clear comparison answers the question every SaaS buyer has before pricing.
Pricing cards at $4.99 and $9.99 a month with feature lists and 14-day free trials.
Pricing starts with a free trial, so the first step costs nothing.
Feature grid with goal rings, weekly progress graphs and calorie logging.
A wall of runner testimonials.
FAQ: ‘Because every step deserves a question!’ with one answer open.
Closing app-download section in deep plum above the footer.
The brand gradient returns at the end, so the page closes where it opened.
Strivo landing page on a phone.

The decisions that made it work

01

True to the design

Spacing, gradients and type carried over faithfully, so the live page looks exactly like the design it came from.

02

Built for phones

Every section reworked for small screens, not just shrunk, so the page holds up where most visitors see it.

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